The modern adversary does not begin with systems.
They begin with people.

They study leadership, map exposure, identify leverage, and exploit judgment under pressure. In today’s threat environment, the human domain — authority, trust, urgency, predictability — is the primary attack surface.

Countervail was founded to address that reality.

Forged in military operational planning and offensive campaign design — where failure carried national-level consequence — Joanna learned how adversaries anticipate reactions, manipulate incentives, and manufacture pressure to create strategic advantage before engagement begins. Inside real war rooms, campaigns were not reactive. They were designed around how the opponent would think, decide, and move.

She later carried that offensive doctrine into complex enterprise environments, leading red teams and adversarial security programs, designing cloud and emerging technology attack simulations, and advising executive leadership during high-impact security events. Her work has consistently focused on identifying systemic weaknesses before they become public failures — and strengthening judgment where it matters most.

Countervail operates at the intersection of strategic security, human behavior, and offensive cyber operations.

Joanna’s niche is adversarial cognition applied to executive risk. Her expertise integrates adversarial modeling, executive exposure and leverage analysis, crisis decision pressure-testing, and human-layer threat strategy — translating offensive tradecraft into strategic advantage for leadership teams.

Countervail does not deliver compliance artifacts or checklist training.
It prepares leaders to understand how real campaigns are constructed — and how to neutralize them before they start.

Joanna advises executives operating in consequential industries — technology, critical infrastructure, private capital, and financial systems — where decisions move markets, control infrastructure, and influence national stability.

When consequence is high, the margin for manipulated judgment is zero.

Know the enemy. Know yourself. Fear no battle.